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Alex Hormozi Decision Framework
Make data-driven business decisions like a $100M entrepreneur using advanced analytics
Completion Progress
1
Problem-Market Validation
▼
Pain Audit
Describe the problem you're solving:
Pain Level (1-10): How badly does this hurt the customer?
1
2
3
4
5
6
7
8
9
10
What does this problem cost them monthly? ($)
Have they spent money trying to solve this before?
Select...
Yes, significant amounts ($10K+)
Yes, moderate amounts ($1K-$10K)
Yes, small amounts (<$1K)
Looked but never bought
Never looked for solutions
Market Sizing
Estimated number of potential customers:
Average annual income of target customer:
Competition level (1-5):
No competition
Light competition
Moderate competition
Heavy competition
Saturated market
2
Economic Viability Analysis
▼
Unit Economics
Expected price per customer ($):
Cost to acquire one customer ($):
Gross margin per customer (%):
Expected customer lifetime (months):
Revenue Model
Revenue type:
Select...
Recurring subscription
One-time with upsells
One-time high-ticket
Project-based
Low-ticket one-time
Time to break even on customer acquisition (months):
3
Speed & Testing Framework
▼
Testing Speed
How quickly can you test this idea?
Select...
Within 1 week
Within 2-4 weeks
Within 1-2 months
Within 3-6 months
6+ months
Budget needed to test ($):
Can you pre-sell before building?
Select...
Yes, easily
Yes, with some effort
Maybe
Probably not
Definitely not
4
Scalability Assessment
▼
Systems Dependency
How dependent is this on you personally?
Select...
Can run completely without me
Minimal involvement needed
Some involvement required
Heavily dependent on me
Only I can do this
How easy is it to hire and train others?
Select...
Very easy - clear processes
Fairly easy - some documentation needed
Moderate - requires training
Difficult - specialized skills
Very difficult - unique expertise
Does it get easier or harder as you grow?
Select...
Much easier with scale
Somewhat easier
About the same
Somewhat harder
Much harder with scale
5
Risk Management
▼
Downside Protection
Maximum financial loss if this fails ($):
How much risk can you reverse for customers?
Select...
Full money-back guarantee + bonus
Full money-back guarantee
Partial refund policy
Credit/exchange only
No refunds
If this fails, what could you pivot to?
Decision Analysis
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